English Gcse Media Essay :: essays research papers

English GCSE Media Coursework1. How does advertising reinforce gender sort outs?Today in the late 1990&8217s we do-nothing not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products.Men creation portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for &8216 obsolete Spice, White Water&8217. The advertisement shows a business gay in a kyak kyacking down a white water rapid. This is stereotyping the male businessman by cover him as an venturesome and carefree person who wears &8216Old Spice, White Water&8217. So this campaign is obviously aimed at businessmen who see them selves as adventurous and care free. Another advertisement I have chosen to study that reinforces the male stereotype is an advertisement for an eau de toilette by &8216Givenchy&8217. This advertisement reinforces the male stereotype by demo a man in a space suit in outer space looking up beyond infinity. So as space men are looked upon as top class people who have achieved many peoples ambition to look down on the realness this what he is portrayed as in the advertisement. The two advertisements reinforce gender stereotypes by showing the men as successful, and fearless. One is a business man kyaking and the other is an astronaut. For males this is how advertisements reinforce gender stereotypes.&8216Givenchy&8217 stereotypes Women as elegant, perfect and classy as in an advertisement for a perfume called &8217Organza&8217. The same stereotypical role is alike taken up in most other advertisements aimed at women. The fair sex in the advertisement for &8216Organza&8217 is pictured next to an enlarged picture of the bottle for the perfume. twain look similar with the curves of the body being translated into the shape of the bottle. Also the pleats in the dress are mimicked too. The background in the design is smooth and gentle showing and increasing the elegance of the woman. So this still and gentle setting is how advertisers stereotype females in advertisements.As advertising advances though advertisers are using reverse stereotyping to pull up attention to their advertisement out of many. One advertisement I have studied that imposes this reverse stereotyping is an advertisement for a larger with a young woman in a snooker club leaning against a snooker table.