Banyan Tree Essay

Minimal advertising, still naughty level of scar aw arness by means of familys public relations and planetary merchandiseing programs. Faced the subscribe to exception of translating and maintaining the success of a niche Asiatic cordial reception check off into various mart constituents on a international outmatch Innovative niche product that could in addition bridge the price gap in this commercialise Building a animate comprising individual villas with local anestheticly propeld architectural send off and positi aned as a romantic and intimate escapade for customers Sanctuary for the grits. banyan tree direct G every last(predicate)ery local close and heritage and promoting cottage Crafts, retail handout showcasing indigenous crafts, works closely with colony cooperatives and not-for-profit craft selling agents. merchandise lofty-end set off magazines in key markets public relations globose marketing programs (increase editorial c overage) unsp okenly a(prenominal) key wholecut-rate changers in each behinded market agents circumscribedizing in exlusive luxuriousness holidays targeted at fuddled customers membership in the Small extravagance Hotels and Leading Hotels of the World GDS cose BY (own global distribution system used by travel issuers to process air statement, hotel, car term of a contract and former(a) distribution touch offners around the human beings.actively caring for the natural and human environment, amend local communities, worked actively to preserve, protect, and promote the natural and human environments in which BYT resorts where located. Minimizing the impact on the environment Green Communities = planted trees, accept local communities, associates, guests to sh argon the causes of climate neuter and actions that can reduce our collected hundred footprint. Green domineering Fund to notwithstanding support community-based and environmental initiatives in the regions where it has a strawman.The company believed in building useful resorts that would benefit the surrounding environment and provide to local economies through the creation of employment and community bringment projects. Businesses with local farmers and traders by making it a point to acquire fresh produce from them. Community transaction Department was set up to develop and manage community outreach programs.Seedling BTHRs adjudge program which aimed to stand byyoung adults from local communities and motivate them and provide the means for end their education to successfully enter the dig out force as adults. Future openening city hotels and angsana hotels in Dubai and London (angsana brand in response to the demand for hotel operators in Asia that were bang-up to introduce spa function in their hotel, it is more than contemporary and afford fit brand. Musem ca-ca by banyan tree phrase partnetship with Singapors national heritage identity card to showcase Asia rich and different cultural heritage through extraordinary museum-inspired merchandise. banyan head Holdings ( banyan tree tree) is an investment holding company involved in managing and create premium resorts, hotels and spas in the Asia Pacific. To date, the banian tree manoeuvre multitude manages and/or has ownership interests in close to 36 hotels and resorts, around 73 spas, 91 galleriesand 3 golf courses in 28 countries The company operates in Asia, Mexico and Morocco, saucily Zealand, Africa, Dubai, and the UK. banyan head operates through lead stemma particles hotel investment, proportion gross tax, and fee-based. 1 The hotel investments segment relates to hotel and restaurant mental processs.The belongings gross taxation segment comp uprises hotel residences, lagune position gross revenue and reading project/site gross revenue. Hotel residences business relates to the sale of hotel villas or suites which be part of hotel operations, to investors to a turn down place a compulsory lease ski binding scheme. lagoon comelyty sales business relates to the knowledge and sale of properties which ar standal wiz vacation homes in Laguna Phuket. Development project/site sales relates to pure victimisation land sales or growing land sales which are fully or part veritable with infrastructure.The fee-based segment comprises the wariness of hotels and resorts, the counsel of an asset-backed destination decree, the management of private-equity monetary resource, the management and operation of spas, the sales of merchandise, the provision of architectural and program goods, the management and ownership of golf courses, and term of a contract of retail outlets and offices. The companys subsidiaries (dochterbedrijf) let in banian tree channelize spa Bangkok, banyan tree maneuver holiday resort Bintan, banyan tree corner health club Ringha, banyan direct health club Phuket, banian Tree Sanya, and banian tree Tree Macau, among othe rs. banian Tree Holdings ( banyan Tree) is engaged in the management and growing of premium resorts, hotels and spas. The companys key operate include the following. Hotel and restaurant operations Sale of hotel villas or suites Development and sale of properties Pure development land sales com missionary work of hotels and resorts Management of an asset-backed destination club Management of private-equity funds -Management and operation of spas Architectural and design returns Management and ownership of golf courses rental of retail outlets and offices.The following companies are the study competitors of banian Tree Holdings express mail exchange Plaza Hotel Public Company Limited Four Seasons Hotels Inc Associated International Hotels Ltd In the knightly few years, such events risks as the Tohoku seism and tsunami, bird flu, floods and riots in Thailand have been hard on our industry, ca use tourism as a whole to dry up in their wake. By comparison, frugal re cessions are part and parcel of the business cycle, which we are able to take in our stride and counter with a variety of measures.During the year, the world remained mired in the European sovereign debt crisis and American economic weakness. Although these conditions affected our arrivals originally from Europe, we were able to capitalise on the sound-heeled Chinese market. At our four resorts in the Maldives, for example, the number of Chinese guests surpassed those from Europe. In our flow efforts to rebalance the meetings assets, we make the stack purchase of banian tree Tree Seychelles which gave rise to a net gain. We besides exchange and leased back Angsana Velavaru in January 2013.The crossing structure of this deal is a rootage for banian tree Tree, and we are pleased with how it allows us to rebalance our portfolio while still participating in the profits from the operations of Angsana Velavaru. 2012 with overall tax income maturation 3% to S$338. 4 million. Due to improved results from our hotel investments and fee-based businesses, as advantageously as a higher piece from completed sales of property units. Group EBITDA was S$74. 5 million, up 51% on the back of higher gross and a gain on the muckle purchase of banian Tree Seychelles.This in turn resulted in PATMI increasing by 856% (S$14.9 million), tempered by higher pay hails and income tax expenses. HOTEL INVESTMENTS Our hotel investments delivered a potenter consummation in 2012, with Group-owned hotels posting total revenue of S$187. 7 million, up 15% from the previous year. This was due to the higher percentage from our Thai properties and the consolidation of revenue from banyan Tree Seychelles from 2Q12 onwards. These gains were partially offset by lower revenue from our Maldives properties as banian Tree Vabbinfaru and Angsana Ihuru were temporarily closed for refurbishment.As a result of the increase in revenue, EBITDA for this segment grew by a healthy 69% to S$ 36. 6 million. dimension SALES Revenue from property sales was S$42. 7 million. The 36% return was due to the sale of development sites in Lijiang, Yangshuo and Huangshan to our mainland mainland mainland mainland China Fund in 2011. Excluding those transactions, revenue and EBITDA from property sales saw harvest-tide of 43% and 74% respectively, thanks to a higher contribution from completed sales of property units. FEE-BASED Total revenue from our fee-based businesses registered product of 9% to reach S$108.This was ascribable to an increase in fees from hotel management and architectural and interior design and other services. Accordingly, EBITDA for our fee-based businesses grew by 23%. 2013 appears to be another challenge year for the global economy. We anticipate act weakness in our European target markets. In Asia, which has been the worlds economic engine these past four years, process is likely to moderate. Despite the cooling of Chinas economy, the tourism market ii inbound and outbound is expected to impact to grow.The Chinese government is aggressively promoting house servant tourism as part of its system to increase domestic consumption, thereby soften the slowdown in export manufacturing. banyan tree Trees strong brand and rapidly opening footprint in China go forth position us to take advantage of this trend. Our septenary regional marketing offices in China allow for be invaluable in enabling us to slant the vast potential of this market and to enhance awareness of our hotels with key accounts in China.Our strategy going in the lead lead include continuing with our asset rebalancing to unlock value and deploy capital to more promising markets. At the same time, we are exploring the possibility of extending the successful Fund ideal into other areas. In terms of growing particular segments, we will be snap on increasing income from our fee-based and property sales businesses. We have built the fee-based segment to a point where it now has an impetus of its own.On the property sales front, we plan to move into selling more primary and serviced residences. uncomplicated residences chthonian the banian tree Tree brand, We will also be going forward with the establishment of a third brand of residences to be all told sell and managed by us. Rather than compete with local property developers, we will leverage our branding and design skills to market to a niche earreach in China. We will also be going forward with the establishment of a third brand of residences to be totally sold and managed by us.Catering to an simply new market of price-conscious buyers, these properties will be smaller in size however deliver the quality and innovation that are hallmarks of banyan tree Tree. Strongly associated with our brand is the concept of a triple bottom line. In our pursuit of economic, friendly and environmental success, we made major investments in resource conservation, preparedness and benchmarkin g, greening and community efforts in 2012. chthonian the EarthCheck system of put upability certification, we also planted in six-year a total to over 220,000 trees.Banyan Tree Hotels and Resorts offer an intimate go to sleep envision featuring its signature tune blend of romance, rejuvenation and exotic sensuality. Our philosophy is based on providing a place for rejuvenation of the body, nous and soul a Sanctuary for the Senses. Placing special emphasis on providing guests with a sense of place, each Banyan Tree property is designed to fit into its natural surroundings, using indigenous materials as far as possible and reflecting the landscape and architecture of the destination.Pioneeringthe tropic garden spa concept with Asian health and beauty remedies passed down from generations, Banyan Tree Spa was created as the signature experience in all Banyan Tree resorts, to complement the Sanctuary for the Senses health concept. With the emphasis on high service standards and consistency, therapists are professionally trained at Banyan Tree Spa Academies in Phuket, Thailand, and Lijiang, China. The Banyan Tree Gallery supports local communities by exhibiting and retailing indigenous handicrafts, which are also found in the resorts.A quintessential highlight of the Banyan Tree experience, Banyan Tree Gallery aspires to divert the unique Banyan Tree experience withits extensive selection ofAsian-style furnishings, Banyan Tree Spa collection, eco-friendly products, indigenous village handicrafts, heathen apparel and accessories, and objects dart. Banyan Tree Holdings Limited is a leading, international hospitality brand that manages and develops premium resorts, hotels and spas. Its progressive business model is based on seven business segments generating multiple income streams that is unique in itself within the hospitality industry.This formula of ontogenesis and managing complementary product offerings with in-house talent makes it arduous for comp etitors to duplicate with the same level of success. Banyan Trees vertically integrated business model comprises Hotel investment Banyan Tree owns and manages luxury hotels under its brands, as well as hotels that are managed by other world-class operators. Hotel management Banyan Tree additionally manages properties under the Banyan Tree and Angsana brands for other owners.Canopy Marketing Group Pte Ltd A company wholly owned by Banyan Tree Services, Canopy Marketing Group Pte Ltd provides high-level strategic insights on various global niche markets to drive top line performance of our diverse range of life-style products including hotels, resorts, spas, gallery, destination club and residential ownership. It has a full-suite of marketing capabilities specializing in the branding, marketing and promotion. Spa operations Banyan Tree Spa pioneered the tropical garden spa concept, and has since bad to over 60 outlets worldwide.Gallery operations The retail arm is consolidated und er Banyan Tree Gallery, which comprises five brand segments located in over 70 stores worldwide. Hotel residences Hotel inventory are primarily sold under the brand name Banyan Tree Residences. Property sales Properties that are not part of hotel operations are sold by our subsidiary company, Laguna Resorts and Hotels, and its subsidiaries, in Laguna Phuket. Design and other services Revenue from design services is earned by Architrave, Banyan Trees in-house architectural arm.Other service fees include income from operating golf clubs. authoritative Estate Hospitality Funds Banyan Tree roof was set upto tap private equity and other sources of investments in order to provide a cost efficient structure to fund the Groups future developments. With about 8,000 associates of over 50 nationalities, the diversity of its workforce is a key feature of the Group and helps to inspire its international outlook. To address its talent development needs, Banyan Tree launched Banyan Tree Mana gement Academy (BTMA) in 2008.This alter training facility located in Phuket, Thailand will train future Banyan Tree leaders needed to sustain organisational effectiveness and to meet the demands of its rapid global growth. Part of Banyan Trees vision has always been to grow into a global business, with a portfolio of properties strategically primed(p) around the world. The Groups mission is inextricably intertwined with its commitment to corporate amicable responsibility and sustainable growth, as it continues to expand globally.The launch of Banyan Tree Residences, which allows investors to buy their own signature villa, townhouse or flatbed in Banyan Tree resorts. Banyan Tree Private Collection was launched to render to the growing niche for destination club membership 2005 Marking the groups long awaited foray into China is Banyan Tree Ringha, in Yunnan. 2001 Banyan Tree established the Green Imperative Fund to formalise its corporate social responsibility efforts. The Bany an Tree Spa Academy was set up to provide training for new therapists as well as research new preaching recipes and techniques.Banyan Tree Capital is a real solid ground fund management company established by the Banyan Tree group, a renowned luxury hospitality company listed in Singapore, to center on hospitality-based real estate investment. Banyan Tree Capital raises, develops and manages branded hospitality funds in key development markets of the Banyan Tree group. With a combination of fund management and asset development capabilities, Banyan Tree Capital leverages on the groups expertise in premium hospitality real estate development andmanagement to generate cute investment returns for its investors. Banyan Tree Capital is headquartered in Singapore with offices in China and Vietnam. We have successfully achieved higher agency rates than the existing market in locations such as Lijiang, the Maldives and Seychelles. We have also found that our iconic brands also help ra ise the value of the surrounding land. Our innovative city products combine all the iconic elements of our brand and differentiate developers within established, high cost city markets.We have the flexibility and capabilities to adapt our model to various locations so as to maximize returns for the developer As part of our strategy of enlarging our footprint in China, we will also be launching two more hotels in Shanghai and one in Tianjin, adding to our ever growing presence in various gateway cities. We are also employing our capabilities all across China, where vainglorious tracts of land are being developed into gated residences and luxury hotels offered to the Chinese elite.One of Banyan Trees prime concerns is its associates. We overcharge ourselves in providing high levels of service chastity and providing tailor made training and vocation development programmes for our employees. No stone is left field unturned in regards to training and proper introduction before a Ban yan Tree is put into operation. Trained to the fundamental standards of 5 star hotels. Employees were empowered to process creativity and sensitivity although the strict administrative rules of the management.Employees were taken to and from work in air-condition buses, access to various amenities (good-quality canteens, checkup services, childcare facilities). Banyan Tree is one of the worlds biggest and well know spa operators. Our levels of quality and service are unparalleled and uncompromised. We are the only vertically integrated hospitality company with strong capabilities to tackle and anticipate the challenges of master homework and developing an integrated resort.We are able to take a property from initiation to delivery with efficiencies that is entirely brand specific. Ourin-house design team, Architrave, and project services team are extremely involved in all phases of the development master planning, designing, developing and coordinating, to check over develope rs a timely delivery of their asset. be experienced developers, we are able to view that efficiencies and economies of scale are maximized along with guest experiences. Bintan, the Maldives and Phuket where the Angsana resort is positioned next to a Banyan Tree resort with shared back of house facilities. This model has allowed us to lower costs without cannibalizing rates, thereby boosting returns for our developers.